Pixel Helper

Privacy Policy

Chrome extension · Last updated 7 August 2026

Pixel Helper is a developer tool. It shows which advertising and analytics tracking pixels are installed on the page you are looking at, which events they fire, and what is wrong with the setup — across Meta, Google, TikTok, Reddit, Snapchat, Pinterest, LinkedIn and other supported platforms.

1. Data collection

We do not collect, store, transmit, sell or share any user data. Specifically:

• The extension makes no network requests of its own. It only observes requests the page you are visiting was already making.
• Everything it detects — pixel IDs, event names and parameters, request metadata — is written to chrome.storage.session, scoped to the tab it came from.
• Session storage is cleared by Chrome when the tab is closed or the browser exits. Closing the tab deletes the report.
• There is no remote code. All logic ships inside the extension package and is reviewable in the Chrome Web Store listing.

2. What the extension can see

To do its job the extension reads two things on the pages you open, and both stay on your machine:

• Tracking calls the page makes — for example fbq('track', …), rdt('track', …) or a dataLayer push, together with the parameters passed to them.
• Requests to known advertising and analytics endpoints — the URL and, for requests that carry one, the request body, so the event's name and parameters can be shown.

Those parameters are chosen by the site's own tracking setup and can include order values, product IDs and, on sites that enable advanced matching, hashed customer identifiers. The extension shows them to you in the popup so you can verify them. It never sends them anywhere, and it never reads page content that is not part of a tracking call or a tracking request.

3. Why each permission is needed

Permission	What it is used for
host_permissions (<all_urls>) and content scripts	Tracking pixels can be installed on any website, so the helper has to be able to inspect whichever page you choose to open. This is the same model used by comparable tools such as Meta Pixel Helper. Results are shown locally and never leave the browser.
webRequest	Observes requests to known tracking endpoints — facebook.com/tr, google-analytics.com, analytics.tiktok.com, alb.reddit.com and similar — so the extension can confirm a tracking library loaded and that its events were actually sent. Nothing is blocked or modified.
webNavigation	Detects when you navigate to a new page so the report resets, instead of mixing results from the page you just left.
storage	Holds the per-tab report in chrome.storage.session so the popup can display it. Temporary and cleared automatically.
tabs	Reads the active tab's URL, to label which site is being inspected and to attach the report to the correct tab.

4. Third parties

There are none. The extension has no sub-processors, no hosting provider handling your data, and no third-party SDKs bundled into it. The vendors it detects — Meta, Google, TikTok, Reddit and the rest — receive nothing from the extension; it merely watches traffic the site you are visiting was already sending to them on its own.

5. The Copy report button

The popup can copy a plain-text summary of the current report to your clipboard. That action is yours: the text goes to your clipboard and nowhere else, and only when you click the button.

6. Children

Pixel Helper is a developer tool aimed at businesses and is not directed at children. It does not knowingly process data relating to children.

7. Changes to this policy

If the extension's behaviour ever changes in a way that affects privacy, this page will be updated before the new version is published, and the date above will change.

8. Contact

Questions about this policy: support@pixelpro.world.